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							<h3><span class="heigh_let_col">Expertise </span> / Magento Development <?php if($current_city_title){  echo ucfirst($current_city_title);} else{ echo ""; } ?> </h3>
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				<p class="paline_jsf">Magento is a feature-rich, open-source <a class="interlinking" href="ecommerce-development" title="ecommerce development">e-commerce</a> solution, that offers retailers complete flexibility
				and control over the look, content and functionality of their websites.</p>		
				<p class="paline_jsf">Magento’s intuitive administration interface contains marketing, merchandising and <a class="interlinking" href="web-content-management" title="content management system">content management</a> tools retailers need, without placing constraints 
				on business processes and flow.</p> 
				
				<p class="paline_jsf">Magento is written in <a class="interlinking" href="php-development" title="php development">PHP</a>, and utilises the <a class="interlinking" href="zend-framework" title="zend framework">Zend Framework</a> (which is MVC based) and uses an EAV-based <a class="interlinking" href="mysql-development" title="mysql development">MySQL database</a>.
				The system is highly modular and Magento’s architecture handles module database schema updates automatically.</p>

				<h4>Why We Use Magento ?</h4>

				<p class="paline_jsf">Complete control over integrations, allowing us to build bespoke solutions for our customers.</p> 
				<p class="paline_jsf">Open source.</p>
				<p class="paline_jsf">Internationalisation made simple.</p> 
				<p class="paline_jsf">Low risk to innovate, try new things, stay ahead of the trends.</p> 
				<p class="paline_jsf">High ROI for our customers.</p> 
				
				<h4>Magento Enterprise Features</h4>

				<p class="paline_jsf">Turn browsers into buyers with marketing and merchandising tools, up-sell and cross-sell, and
				special pricing programmes and promotions.</p>

				<p class="paline_jsf">Personalise the customer experience with superior search capabilities, special store-fronts for
				specific customer groups, and preference and behaviour-based content delivery.</p>

				<p class="paline_jsf">Build Magento to suit your business with easy integration with third party applications,
				flexible product/catalogue management, and comprehensive admin capabilities including multi-site management.</p>

                <h4>Key selling points as to why our clients choose Magento</h4>

				<p class="paline_jsf">Flexibility to create rich, differentiated consumer experiences from desktop to mobile,
				and to tailor back-end work-flows to fit your business.</p>

				<p class="paline_jsf">Powerful attribute based product catalogue functionality - this makes Magento the perfect choice
				for selling anything from a simple t-shirt, to a complex computer with customisable technical specifications.</p>

				<p class="paline_jsf">Rules based promotions, and coupon functionality - set up promotions based on a seemingly endless string of rules.
				Also includes support for buy X get Y free offers.</p>

				<p class="paline_jsf">Multi-store functionality - different websites can all be managed from the same Magento back-end.
				This could include a completely new site, or a geo-location target such as a US store in US currency,
				or a French store in Euro’s and french language.</p>

				<p class="paline_jsf">Modular architecture - Magento is modular software, which means that you build on top of it without
				ever changing the core code. This prevents issues in future with upgrades, and also means that there
				are 25,000 extensions out there that can be quickly and easily plugged into your site.</p>

				<p class="paline_jsf">Enterprise level e-commerce features with minimal outlay - features such as product reviews,
				layered navigation, product tagging, feature rich customer accounts and superb back-end administration out of the box.</p>

				<p class="paline_jsf">Import products and categories from amazon, ebay and sell them in our store as our products, by customising
				tax percentages on base price.</p>

				<p class="paline_jsf">Search engine readiness - Magento is one of the most SEO friendly e-commerce applications in the market.
				However it is not perfect, and we always make a point of installing things like canonical URL’s to iron out
				some of the kinks in the way Magento is build.</p>

				<p class="paline_jsf">Strong Google Analytics integration - full e-commerce reporting in Google Analytics is included in Magento as standard.</p>
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